Streaming Accounts for 28% of TV Viewing

According to a new research study performed by GfK MRI and first reported by Broadcasting & Cable, streaming has reached 28% of tv viewing.  That’s means over a quarter of all TV viewing is done through popular streaming services like Netflix, Hulu, Amazon, CBS All Access, Sling TV, HBO NOW, and Showtime.  There are some other stats that you may also find surprising.  Not only is streaming growing fast, but there are also a large percentage of users supplementing cable with streaming services.


Here’s a breakdown of the streaming stats from the report completed by research company GfK MRI.

  • 28% of TV viewing is done via streaming

They go on to break down the 28% by device:

  • PC and mobile devices – 16%
  • Television – 9%
  • Game consoles (other) – 3%

Perhaps the most telling stat in the report is the percentage of what GfK MRI refers to as digital enthusiasts.  The report shows that 41% of tv viewers who have cable or satellite subscriptions are also members of at least three streaming TV services.  They are supplementing cable with the popular streaming services.

The study goes on to show that live viewing still accounts for 39% of time spent viewing TV content.  There is plenty of room for cable and streaming to co-exist.  Even with that said the cable companies are taking notice of the millions of users moving away from their services.  Just yesterday Comcast threw their hat in the ring announcing they will be launching their own OTT streaming service later this year.  Dish Network launched Sling TV earlier this year giving cord cutters a way to view live sports on ESPN.

Netflix is scheduled to report their quarterly earnings tomorrow afternoon.  It will be interesting to see how many new streaming users joined the service in the 2nd quarter of 2015.  They are gaining fast with over 4.9 million subscribers in the first quarter.  I expect the number to be even larger this time around as Netflix continues to expand with new service offerings launched in Australia and New Zealand earlier this year.  Netflix plans to expand into Italy, Portugal, and Spain this Fall. They would like to have the service available in over 200 countries within two years.

Follow us @SmartDNSFan for the latest streaming news and updates.  If you currently live or plan to travel outside of the United States you can enjoy channels like Netflix, Hulu, Apple Music, Spotify, and live sporting events from anywhere in the world by using a Smart DNS service.