If you’re reading this post then you are likely familiar with the Junun film but just in case, Junun is Paul Thomas Anderson’s new documentary that features Radiohead’s Jonny Greenwood and a host of talented artists collaborating on a new album in Rajasthan, India. The documentary will debut at the New York Film Festival on Thursday, October 8th and follow with the worldwide premiere just after midnight on Mubi.com. Mubi is a streaming service that focuses on curating lists of movies for fans. They have done a great job so far with over 7 million members worldwide.
Junun translates to madness of love. The documentary covers the journey of Radiohead’s Jonny Greenwood and a group of talented musicians as they are hosted by the Maharaja of Jodhpur at Mehrangarh Fort. The artists came together for three weeks and the result is the Junun album and documentary. Since we’re still a day away from the New York Film Festival viewing and world premiere on Mubi, I don’t have much more to share about the documentary. I’m sure you’ll have plenty of articles to read this weekend but by then you can watch the film for yourself on Mubi.
It’s great to see streaming services other than Netflix and Hulu compete in the market. We spend most our time writing about the large SVOD services, but niche players like Mubi also have an impact. Rather than add thousands of titles, Mubi curates a list of films they feel match their fans tastes. Since they have over 7 million members it appears they are doing quite a fine job of selecting the right content for the service. The addition of Junon will surely draw even more attention to Mubi and help highlight the benefits of companies that focus on the quality of content rather than quantity.
I actually think Netflix is doing a pretty good job at both the quality and quantity equation. They have acquired a number of quality titles along with their own original content. Yet there is still room for companies like Mubi to draw millions of members from around the world. That’s the great thing about streaming, the market is growing so fast that there is plenty of room for additional players. Netflix has the first mover advantage but that doesn’t mean there isn’t room for other players. Especially those who focus on curated lists of films.
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